Example 1: What we need is a strong publicity campaign, directed at young people. Example 2: What everyone loved were the special effects and we were very impressed by the use of advanced technological innovations. Example 3: What companies care about is money and football players help them to earn it. Example 4: What tourists want is to see the most typical things in England, not a hamburger restaurant or a London musical from the back row in the gallery. Example 5: What students learn are mostly facts and theories.